#direct-marketing
#direct-marketing

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#spam-texts #ico-fine #debt-scams #truecaller #popia #privacy #spam-calls #advertising #consumer-engagement

fromTheregister

ICO fines sole trader for allegedly sending 1M spam texts

Britain's data watchdog has fined a sole trader £200,000 for nearly a million spam texts targeting people in debt - almost 20 pence per message. Bharat Singh Chand sent 966,449 messages about debt solutions and energy saving grants from 383 mobile numbers between December 3, 2023, and July 3, 2024, according to the Information Commissioner's Office (ICO). This resulted in the fine confirmed today.

Privacy professionals

Privacy professionals

fromThe South African

Truecaller under investigation for violating THIS law

Truecaller is being investigated for potentially violating POPIA regarding personal information and direct marketing practices.

fromSearch Customer Experience

What is direct marketing? | Definition from TechTarget

Direct marketing aims to prompt specific actions from defined consumer groups through various communication methods.

fromExchangewire

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

Marketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.

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