Welcome to the Anxiety Economy, where safety sells and streaming is optional
In moments of elevated economic uncertainty, the premium on security increases: investors seek safe assets, businesses prioritize safe investments, and families double down on peace of mind.
What is vibe-based budgeting? Over half of Gen Z and millennials are doing it
44% of Americans engaged in 'vibe-based budgeting,' adjusting spending based on the perceived feelings of the economy, rather than personal financial changes.