Abbie Beggs is a business owner and content creator. In 2020, during the first Covid-19 lockdown, when she was 20 and facing into her final year at university, she decided to launch Bound Apparel to fill a gap she identified in the market. There were plenty of leggings suitable for time spent at the gym, but what about the other hours of the day?
"This idea of truly selling one to one, it really was our beginnings," she said during an interview for this article. "And then when Instagram started to pick up for us, where we were starting to build a community-it was because I would literally have conversations with anybody in the DMs, anybody in the comments. I'd be asking them questions, making sure they knew how to use the products, talk to them. They were asking about ingredients, I would do the full debrief, I was really having one-on-one conversations."