#gen-z-preferences

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fromPhys
7 hours ago

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

In an era marked by economic uncertainty, brands are turning to emotionally immersive design and storytelling as a way to sell products.
Marketing
SF food
fromFast Company
1 month ago

Why McDonald's 'otherworldly' spin-off restaurant failed to launch

McDonald's is closing its CosMc's specialty beverage locations due to underperformance but will incorporate popular flavors into existing locations.
Silicon Valley food
fromBusiness Insider
3 months ago

7 fast-food trends that will be everywhere in 2025, from chicken tenders to dipping sauces

Crispy chicken products are the leading fast food trend in 2025, aligning with Gen Z's taste for sweet and spicy flavors.
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