#gen-z-preferences

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fromBusiness Insider
2 weeks ago

Morgan Stanley's Gen-Z interns prefer Mercedes over Tesla, Owala over Stanley, and Aritzia is closing the gap on Zara

Gen Z has hit corporate America in full force, and one of Wall Street's biggest banks took the pulse of some of its own employees in the young cohort. More than 500 of Morgan Stanley's 2025 North American summer intern class weighed in with their hot takes on everything from their favorite water bottle brands to shoe preferences and exercise methods. The results reveal trends among today's young professionals in general, but also give a rare peek into Wall Street intern preferences.
Business
Cocktails
fromwww.esquire.com
1 month ago

14 Best Frozen Cocktail Recipes to Cool Off This Summer

Frozen cocktails are increasingly preferred by drinkers, particularly Gen Z, especially during hot summer months.
Food & drink
from24/7 Wall St.
1 month ago

As Kentucky's Distilleries File for Bankruptcy, Celebrate America's 20 Most Popular Whiskey Brands

Kentucky's whiskey industry is in crisis due to bankruptcy filings and declining bourbon sales, significantly influenced by changing consumer preferences.
Marketing
fromForbes
1 month ago

The Future Of Holiday Marketing Is Creator-Led: Here's A Q4 Playbook

B2B buyers extensively use social media for purchasing advice, emphasizing the necessity for brands to adapt their marketing strategies.
Marketing
fromPhys
2 months ago

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

Escapist marketing offers consumers a temporary escape from reality, influencing brands to embrace storytelling and immersive experiences.
Emotional connection and creativity are key components driving the preference of Gen Z consumers toward brands.
SF food
fromFast Company
3 months ago

Why McDonald's 'otherworldly' spin-off restaurant failed to launch

McDonald's is closing its CosMc's specialty beverage locations due to underperformance but will incorporate popular flavors into existing locations.
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