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fromThe Drum
1 week ago

How agencies are finding power in the middle as independent networks reshape the market

Agencyland has long been thought of as a two-tier system. Over here, you have your 'networks,' typified by giant global holding companies such as WPP and its myriad sub-brands. And over there, you have 'independents' (the very best of which you'll find in our Indie Agency 100 list): shops with no links to those networks, owned by themselves or their founders and calling their own shots.
Marketing
Marketing
fromDigiday
2 weeks ago

Media Buying Briefing: What's going to happen with Dentsu outside of Japan?

Dentsu will sell its international holdco assets, including Aegis holdings, potentially reshaping global agency consolidation and altering holding-company power dynamics.
Marketing
fromDigiday
2 months ago

Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?

WPP named Cindy Rose as its first female CEO amidst financial challenges, signaling potential shifts in the holding company landscape.
Media industry
fromAdweek
3 months ago

Holding Company Succession

Publicis Groupe has successfully transformed and consolidated, becoming the largest holding company by market cap and revenue.
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