#agency-consolidation

#agency-consolidation

Many WPP clients find the company's offerings "very complicated" and are looking for a simpler user experience, Rose told investors during the earnings report. What does a solution look like? "We need to be a little less holdco and a little more co," she said. This means more integration throughout the firm and more agency consolidation, as WPP focuses on simpler enterprise and tech solutions.

This week brought big shifts in streaming, fresh AI experiments in commerce, major agency consolidation, and regulators keeping a close eye on ad tech. In today's MadTech Daily, we cover Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI preparing a social app for AI video, and the UK ordering new data demands for Apple users.