#in-housing

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Marketing
fromDigiday
23 hours ago

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

Dell Technologies is bringing its global media-buying operations in-house, starting with search and social, to cut costs and improve ROAS, affecting agency partners like WPP.
Artificial intelligence
fromDigiday
3 weeks ago

Why generative AI doesn't fit into a standard in-housing playbook - yet

Brands are adopting hybrid AI strategies, selectively in-housing some functions while partnering externally as they test AI efficiency, usability, and impact across the marketing funnel.
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