#in-housing
#in-housing
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#agency-transformation #platformization #business-models #marketing-agencies #business-model #consolidation
fromThe Drum
11 hours agoForrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?
With each consolidation, acquisition, or PE investment, marketing agencies' vision moves further away from being providers of agnostic services and creators of culture to purveyors of enterprise platforms and orchestrators of strategy and execution. Put simply, your agencies will no longer act solely as your agents but also as owners of products/solutions, resellers of technology partnerships and developers of emerging capabilities.
Marketing
Marketing
fromDigiday
1 month agoWPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
Dell Technologies is bringing its global media-buying operations in-house, starting with search and social, to cut costs and improve ROAS, affecting agency partners like WPP.
Artificial intelligence
fromDigiday
2 months agoWhy generative AI doesn't fit into a standard in-housing playbook - yet
Brands are adopting hybrid AI strategies, selectively in-housing some functions while partnering externally as they test AI efficiency, usability, and impact across the marketing funnel.
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