fromDigiday6 hours agoMarketingMeasurement is the word defining retail media right nowBrands demand consistent, clear measurement of retail media performance, focusing on incrementality to determine true return on ad spend.
fromThe Drum4 months agoMedia industryCVS's retail media boss wants to turn 9,000 stores into a data-driven media giantThe future of retail media relies on measurable business impact rather than just flashy ad formats.
Media industryfromThe Drum4 months agoCVS's retail media boss wants to turn 9,000 stores into a data-driven media giantThe future of retail media relies on measurable business impact rather than just flashy ad formats.
Marketing techfromHarvard Business Review3 days agoWhen CMOs and CFOs Align Their KPIs, They Deliver More ValueCMOs often have short tenures because they fail to link marketing impact to the business outcomes finance and executive teams prioritize.
fromMarTech1 month agoMarketing4 steps to kickstart incrementality without overcomplicating it | MarTech
Marketing techfromMarTech4 months agoWhy don't martech vendors provide a tool for the metric that matters? | MarTechIncremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
fromMarTech1 month agoMarketing4 steps to kickstart incrementality without overcomplicating it | MarTech
Marketing techfromMarTech4 months agoWhy don't martech vendors provide a tool for the metric that matters? | MarTechIncremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
Marketing techfromAdweek3 months ago6 Things You Need to Know About IncrementalityIncrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.
Marketing techfromExchangewire3 months agoATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.comATS Singapore celebrates its 14th anniversary, bringing together industry experts to discuss key topics in APAC ad tech, including AI and retail media.
