Marketing techfromAdweek4 days ago6 Things You Need to Know About IncrementalityIncrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.
Media industryfromThe Drum1 month agoCVS's retail media boss wants to turn 9,000 stores into a data-driven media giantThe future of retail media relies on measurable business impact rather than just flashy ad formats.
fromExchangewire1 week agoMarketing techATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com
Media industryfromThe Drum1 month agoCVS's retail media boss wants to turn 9,000 stores into a data-driven media giantThe future of retail media relies on measurable business impact rather than just flashy ad formats.
fromExchangewire1 week agoMarketing techATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com
Marketing techfromMarTech1 month agoWhy don't martech vendors provide a tool for the metric that matters? | MarTechIncremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
