#industry-leadership

#industry-leadership

Suddenly, and not long ago, our dearest tech industry leaders began to suggest caution. Sam Altman said that AI is in a bubble "for sure," albeit one formed around "a kernel of truth." Mark Zuckerberg said an AI bubble "is quite possible," though "if the models keep on growing in capability year over year and demand keeps growing, then maybe there is no collapse, or something." Even Eric Schmidt is saying to calm down about artificial general intelligence and focus on competing with China.

For brewery and beverage alcohol operators, 2025 has been a pressure test, from rising costs and supply chain swings to distributor shakeups and unpredictable demand. Even the most seasoned teams are attempting to adjust their plans. Brewbound Live is where the industry stops guessing. On December 1011 in L.A., operators across beer and beverage-alcohol will gather to swap hard-earned insights, recalibrate for 2026, and connect with partners who understand what's at stake.