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fromBGR
1 week ago
Media industry

Netflix's Ad Revenue Is Poised To Double This Year - BGR

fromBGR
1 week ago
Media industry

Netflix's Ad Revenue Is Poised To Double This Year - BGR

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fromDigiday
2 weeks ago

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats

According to Matt Felder, vp of ad sales at streamer Fubo (strictly speaking, a vMVPD network), the number of campaigns using interactive and shoppable formats has grown fivefold and that revenue from the units had increased 217%, year-on-year. "That fourth-quarter holiday is certainly a peak time for Fubo," said Felder. In 2024, the business drew over 31% of its annual ad revenue, just over $110 million, from the year's final quarter. He added: "It's the highest [period of] demand for interactive formats."
Marketing tech
fromTechCrunch
5 months ago

Discord explores virtual rewards for its ad product as it prepares for a potential IPO | TechCrunch

Discord is introducing "Orbs," a new virtual reward system designed to boost engagement with its interactive ads, particularly the "Quests" format.
Cryptocurrency
Marketing tech
fromAdweek
5 months ago

LG Ads Pitches Advertisers on 50 Cent and CTV Ad Offerings

LG Ad Solutions emphasizes the importance of connection in advertising, focusing on a CTV-first approach that merges content with commerce.
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