#marketing-investment

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Marketing
fromThe Business of Fashion
3 months ago

Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet

Nike seeks a sustainable recovery by increasing marketing investment to reclaim market share lost to nimbler rivals while managing inventory clearances and tariff pressures.
Marketing tech
fromEMARKETER
10 months ago

B2B marketers prioritize martech, pass on SEO

B2B marketers are prioritizing tech and direct investment, while SEO needs reevaluation despite its long-term benefits.
Media industry
fromThe Drum
10 months ago

Here's how Unilever and P&G's 2025 ad budgets are looking after seeing Trump's tariffs

Consumer goods giants report stable budgets amidst global economic uncertainty, indicating no significant cuts in advertising expenditures for the foreseeable future.
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