#omnichannel-strategies

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Marketing tech
fromExchangewire
3 days ago

Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

Taptap Digital's Total Retail solution enhances FMCG marketing by integrating location intelligence for improved retail outcomes.
fromAdweek
1 month ago

Retail Is Becoming the New Media Frontier

A full-funnel approach incorporating both online and offline retail is essential for building customer loyalty and strengthening relationships.
Marketing tech
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