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fromCity AM
4 days ago

World's largest ad agency bucks grad hiring slowdown - 'We have to train the next gen'

Publicis's Niel Bornman said advertising rivals were between five and 10 years behind in their adoption of data and AI The world's largest advertising agency is hiring more graduate roles than ever in the face of artificial intelligence's rise, gearing junior training to be more focused on client management, its UK media boss has said, bucking a global slowdown in junior white-collar employment.
Marketing tech
Marketing
fromAdExchanger
1 week ago

French For "Sour Grapes"; The In-House From Out Of House | AdExchanger

Publicis wins clients with generous payment terms, fee-free resources, promotional incentives, and cheaper inventory; Dollar Shave Club builds an in-house influencer creative group.
Marketing
fromDigiday
1 week ago

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

Publicis leverages acquisitions, aggressive payment terms, fee-free resources and deal sweeteners to win clients and outcompete rivals.
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more#advertising
Marketing tech
fromThe Drum
2 months ago

Coca-Cola inked another massive deal with WPP: what next?

Coca-Cola's loyalty to WPP is seen as pivotal despite shifting part of its media business to Publicis.
Marketing tech
fromExchangewire
3 months ago

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.
Mars shifts $1.7bn media account from WPP to Publicis.
Meta plans to invest $14.8bn in Scale AI.
Marketing tech
fromDigiday
3 months ago

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

WPP faces significant losses, including CEO Mark Read and $1.7 billion account from Mars, highlighting instability within the agency structure.
Media industry
fromDigiday
3 months ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
Marketing tech
fromExchangewire
4 months ago

Data Distribution: Plumbing For Programmatic Activation

Publicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.
Data distribution companies are essential for effective digital advertising campaigns.
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