#purchasing-decisions
#purchasing-decisions
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#consumer-behavior
Social media marketing
fromEMARKETER
4 months agoFacebook is more influential than TikTok for purchase decisions
Social media significantly influences purchasing decisions, especially Facebook.
Only a minority of social media-driven purchases occur within 24 hours.
Tracing purchase decisions from social media can be challenging for marketers.
Social media marketing
fromEMARKETER
4 months agoFacebook is more influential than TikTok for purchase decisions
Social media significantly influences purchasing decisions, with Facebook leading at 25%.
A majority of consumers discover products on social media, but immediate purchases are rare.
Social media marketing
fromEMARKETER
4 months agoFacebook is more influential than TikTok for purchase decisions
Social media significantly influences purchasing decisions, especially Facebook.
Only a minority of social media-driven purchases occur within 24 hours.
Tracing purchase decisions from social media can be challenging for marketers.
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