#qualitative-data

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fromBuffer: All-you-need social media toolkit for small businesses
3 days ago

Inside Buffer's Social Media Strategy & Stats | Buffer Blog

One of the most challenging things for us at Buffer is to truly measure how our social media is performing. On one hand, there are quantitative data such as clicks and shares which is invaluable in gauging overall performance and on the other hand, there's qualitative data that's a little harder to measure.
Social media marketing
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