Marketing techfromRAIN News2 weeks agoRAIN Notes: April 21Bauer Media collaborates with Experian to enhance localized radio advertising using audience segmentation and geographic data.
Chicago CubsfromBleacher Nation2 months agoSuper Bowl Commercial Cost: How Much is an Ad in 2026? - Bleacher NationSuper Bowl 30-second TV ads cost about $8 million in 2026, with premium spots $9–$10 million and total campaigns often exceeding $15 million.
Media industryfromRAIN News10 months agoRadio's "perceived effectiveness" problem (and solution)Perceived marketing effectiveness often exceeds actual effectiveness, except for radio, which demonstrates higher real ROI than perceived ROI.