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fromDigiday
6 months agoA sign of things to come: Experian's acquisition of Audigent highlights curation's rising influence
Experian's acquisition of Audigent is a strategic move that enhances its marketing data and identity capabilities while positioning it within the growing curation market.
Marketing tech
fromDigiday
6 months agoChannel Factory has partnered with Canaccord Genuity as ad tech's M&A-train gathers steam
Experian's acquisition of Audigent signals a consolidation trend in ad tech, with Channel Factory exploring strategic investments to enhance growth and valuation amid a robust market environment.
Marketing tech
fromPodcaster News
7 months agoAudacy Bolsters Its Addressable Audience Targeting And Personalization Capabilities - Podcaster News
"As we continue the re-imagination of Audacy, our investments in our digital audio product suite are essential," said Brian Benedik, Chief Revenue Officer, Audacy. "The creation of an Experian-powered Audacy identity graph is an important step in the process and allows us to create more value for both marketing partners and our listeners."
Marketing
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