Marketing
fromEntrepreneur
1 day agoCould 90s-Inspired Marketing Be the Key to Winning Over Gen Z?
Nostalgia marketing leverages retro branding to build trust with Gen Z by invoking comforting memories and feelings of authenticity.
It's no secret that Cassette Boy is inspired by the classics. It's a top-down adventure game in the vein of a retro Legend of Zelda, while your home base is a small town like in an older Pokémon game, complete with a mom who is constantly wishing you well. The game's blocky 3D graphics evoke Minecraft, and you save at campfires that reset the world, like a FromSoft game.
Fujifilm's newest camera model, the Instax Mini Evo Cinema, is a gadget that's designed for the retro camera craze. The device is a vertically oriented instant camera that can take still images, videos (an Instax camera first), connect with your smartphone to turn its photos into physical prints, and capture images in a wide range of retro aesthetics. It's debuting in North American markets in early February for $409.95.
Loosely known as Bring Back 2016, it involves TikTokers urging their mostly gen Z audience to live 2026 like it's 2016 complete with mannequin challenges, a Major Lazer soundtrack and the promise of never-ending summer. And it's sure to get heads spinning quicker than the fidget spinners it's resurrecting. Admittedly, most of the content is just plain silly: 2016 challenges and dances (the bottle flip, the dab);