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#influencer-marketing #brand-partnership #youtube-strategy #digital-consulting #content-repackaging #met-gala
Venture
fromDeadline
4 days ago

YouTube Specialist James Dolan Launches Beam Digital

James Dolan launched Beam Digital to advise rights holders and creators on YouTube and social strategy, manage channels, repurpose content, and provide practical digital training.
#influencer-marketing
fromAol
3 weeks ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

Variety and Panera executed an influencer-driven, Met Gala–aligned social-first campaign to promote Panera's Croissant Toast Sandwich and limited-edition Croissant Clutch.
fromVariety
3 weeks ago
Social media marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

A Variety-Panera influencer-driven campaign tied to the Met Gala boosted Panera's Croissant Toast Sandwich and Croissant Clutch through social-first videos and red carpet alignment.
fromAol
3 weeks ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

fromVariety
3 weeks ago
Social media marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

more#influencer-marketing
Media industry
fromNieman Lab
1 month ago

"It's not just younger people making the shift": Meet Reuters' first social-first video reporter

Reuters hired a dedicated social video reporter who quadrupled daily vertical video output and focuses on platform-native storytelling for TikTok, YouTube Shorts and Instagram Reels.
Media industry
fromNieman Lab
1 month ago

With Local News International, Dave Jorgenson becomes his own TikTok guy

Dave Jorgenson left The Washington Post to found Local News International with former colleagues, launching a for-profit digital media company that gained rapid audience growth.
Gadgets
fromThe Verge
1 month ago

Instagram is coming to iPad, 15 years later

Instagram launches a dedicated iPad app that opens to Reels, adds tablet-optimized layouts for Stories, Following, comments, and desktop-style DMs.
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