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#advertising
fromDigiday
1 day ago
Marketing tech

Social video ad spending is set to outpace CTV in growth rate this year

Social video ad spending is set to surpass connected TV investments for the first time, reflecting a shift in brand marketing strategies.
Marketing tech
fromDigiday
1 day ago

Social video ad spending is set to outpace CTV in growth rate this year

Social video ad spending is set to surpass connected TV investments for the first time, reflecting a shift in brand marketing strategies.
more#advertising
Media industry
fromDigiday
3 weeks ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Television
fromPocket-lint
4 months ago

New Instagram Reels Fire TV channel is here to drain the rest of your attention span

Amazon and Meta launched Instagram for TV on Fire TV, enabling TV-based viewing of Instagram Reels with multi-account sign-in and full engagement features.
fromThe Drum
5 months ago

Three steps to increasing your video engagement

Over recent years it feels like the evolution of technology has increased in speed. The way we consume media has changed and video is spearheading the charge. Being able to stream movies and TV shows, capture and upload imagery straight to your social channels within seconds, and produce high-quality content using cost-effective tools is making video production accessible to the masses.
Social media marketing
Venture
fromDeadline
6 months ago

YouTube Specialist James Dolan Launches Beam Digital

James Dolan launched Beam Digital to advise rights holders and creators on YouTube and social strategy, manage channels, repurpose content, and provide practical digital training.
#influencer-marketing
fromAol
6 months ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

fromVariety
6 months ago
Social media marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

fromAol
6 months ago
Marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

fromVariety
6 months ago
Social media marketing

Variety, Panera, Digitas and Nicky Campbell to Participate in Advertising Week Panel

more#influencer-marketing
Media industry
fromNieman Lab
7 months ago

"It's not just younger people making the shift": Meet Reuters' first social-first video reporter

Reuters hired a dedicated social video reporter who quadrupled daily vertical video output and focuses on platform-native storytelling for TikTok, YouTube Shorts and Instagram Reels.
Media industry
fromNieman Lab
7 months ago

With Local News International, Dave Jorgenson becomes his own TikTok guy

Dave Jorgenson left The Washington Post to found Local News International with former colleagues, launching a for-profit digital media company that gained rapid audience growth.
Gadgets
fromThe Verge
8 months ago

Instagram is coming to iPad, 15 years later

Instagram launches a dedicated iPad app that opens to Reels, adds tablet-optimized layouts for Stories, Following, comments, and desktop-style DMs.
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