#specialization

#specialization

Founded in 2005, Schnellbacher-Sendon Group has established itself as a leader in exterior building facade restoration, focusing solely on this specialty to achieve expert results.

Niching down means narrowing your focus and tailoring your brand, services, and marketing to a specific audience or property type.

Kaya says his decision came down to his desire to provide a consistent product. "I'm a bit of a quality freak," he says. "I want to focus on one product so I can be as good as possible."

If you do everything, you stand for nothing.

To attract high-paying, low-maintenance clients, freelancers should define one service for one specific niche rather than offering multiple services across various industries.