fromDigiday1 week agoFuture of TV Briefing: Inside the measurement issues roiling this year's upfront marketThe negotiative process in the upfront was being impeded by numbers that a lot of our members thought, you know, looked just flat-out wrong.Television
Media industryfromMarketing Dive3 months agoDo the upfronts still matter?Upfronts are evolving but remain essential for advertising, requiring adaptability to modern viewing habits and flexible strategies.
Media industryfromDigiday3 months agoFuture of TV Briefing: The programmatic state of play for this year's TV and streaming upfront marketProgrammatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.