#ube

#ube

"We're seeing menu development timelines compressed from years to months... If a flavor or ingredient gets 10 million views on TikTok on Monday, we're getting calls from restaurant clients asking how to incorporate it by Wednesday."

Trader Joe's seasonal offerings, especially their beloved ube products, showcase the vibrant flavor and color of the purple yam, a favorite among shoppers every year.

Melona's purple ice cream bars deliver that same nutty and sweet flavor that ube is known for. An earthy flavor is complemented by quiet whispers of vanilla, and when packaged into a creamy, cold bar, provides a treat that is almost too easy to snack on.