Media industryfromMarketing Dive3 months agoDo the upfronts still matter?Upfronts are evolving but remain essential for advertising, requiring adaptability to modern viewing habits and flexible strategies.
fromDigiday2 days agoTelevisionMedia Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
Media industryfromMarketing Dive3 months agoDo the upfronts still matter?Upfronts are evolving but remain essential for advertising, requiring adaptability to modern viewing habits and flexible strategies.
fromDigiday2 days agoTelevisionMedia Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
fromenglish.elpais.com2 months ago14 shows axed: The Equalizer,' Suits L.A.,' FBI: Most Wanted,' and others say farewellIn a decisive week, a total of 14 series were canceled across major networks, while many beloved shows secured renewals, anticipating another successful season.US news
Media industryfromAdweek2 months agoA Multicurrency Marketplace Needs Measurement That Keeps UpThe evolution of measurement is essential to keep pace with the fragmented media landscape.A multicurrency approach requires adaptability in measurement standards across different platforms.
Marketing techfromDigiday3 months agoMedia Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
fromLos Angeles Times3 months agoMedia industryWill Trump's tariffs crash TV's spring ad-selling party?
Media industryfromAdweek2 months agoA Multicurrency Marketplace Needs Measurement That Keeps UpThe evolution of measurement is essential to keep pace with the fragmented media landscape.A multicurrency approach requires adaptability in measurement standards across different platforms.
Marketing techfromDigiday3 months agoMedia Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
fromLos Angeles Times3 months agoMedia industryWill Trump's tariffs crash TV's spring ad-selling party?
