#user-metrics

#user-metrics

According to estimates from digital market intelligence firm Similarweb, TikTok saw usage dip into the range of 86-88 million daily active users in the U.S. immediately after the ownership change. That compares with a typical average of 92 million daily active users. The app has bounced back to more than 90 million daily active users, indicating that many who left TikTok have since returned.

Total net revenues-- Total net revenues were RMB 7.3 billion in the second quarter, up 20% year over year, with games and advertising as the main growth drivers. Games revenue-- Increased 60% year over year to RMB 1.6 billion, propelled by new seasons of the SLG title and celebration events. Advertising revenue-- Grew 20% year over year to RMB 2.4 billion, supported by AI integration, enhanced ad infrastructure, and an increased advertiser base.