Google is incorporating advertisements in its new AI-generated search results, known as 'AI Overviews' and 'AI Mode,' which are marked as sponsored content. The company asserts that these ads help users by connecting them to relevant offerings at the appropriate time, based on internal data that is not fully explained. This move aims to bolster Google's stronghold in the competitive digital advertising market against rivals like OpenAI and Microsoft, despite concerns from some publishers about potential declines in website traffic and ad revenue due to AI-generated summaries.
Bleeping Computer reports that Google has introduced ads termed 'AI Overviews' and 'AI Mode' in search results, which users find beneficial for connecting with relevant services.
According to an internal Google support document, users appreciate AI-generated ads as they link them to timely and pertinent companies, although the data methodology remains undisclosed.
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