Adequate sleep, exercise, a good diet, an active social life, and a sense of purpose are critical for a good life. Companies often counter these needs to boost revenue. Netflix's approach, according to its CEO, positions sleep as a primary competitor, promoting engagement at the expense of rest. This competitive strategy contributes to less sleep and poorer health outcomes. Sedentary activities facilitated by technology, such as watching shows or gaming, replace physical exercise. Additionally, psychological tactics are employed by content creators to maximize consumer engagement, further exacerbating inactivity.
Netflix's goal is to occupy active hours of people's lives, competing with sleep, which they identify as their number one competitor, more so than other streaming services.
Decreased sleep time causes disruption in lives, leading to poorer performance in school and work as well as worsening physical and mental health.
Programming through electronics, including Netflix, encourages decreased physical activity, as people's engagement leads to diminished time spent on healthier activities.
Television programmers and social media services use psychological principles like dopamine activation and variable rewards to create addiction in consumers.
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