DAIVID launched an AI tool allowing retail media networks to measure and optimize ad effectiveness in real time. The updated Creative Data Feed API enables evaluation across metrics like attention and emotional impact. Retail media ad budgets are projected to reach USD$176 billion in 2025, representing 15.2% of global ad spend. Advertisers increasingly recognize retail media's complexity beyond simple conversions, which amplifies the need for effectiveness insights. DAIVID's API empowers RMNs to connect creative performance to sales outcomes, ultimately reducing media wastage.
Retail media budgets have soared in 2025, with advertising spend projected to hit USD$176 billion, accounting for 15.2% of total global ad spend.
Advertisers are recognizing that retail media is more nuanced than just a bottom-of-funnel conversion tool, creating a demand for effectiveness insights.
DAIVID's Creative Data Feed API enables RMNs to measure creative effectiveness in real time across various metrics such as emotional impact and purchase intent.
Ian Forrester, CEO of DAIVID, emphasizes the need to tie insights about creative attributes directly to sales data to enhance campaign performance.
Collection
[
|
...
]