fromExchangewire1 month agoArtificial intelligenceDAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative
fromExchangewire12 hours agoE-CommerceDAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
fromExchangewire1 month agoArtificial intelligenceDAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative
fromExchangewire12 hours agoE-CommerceDAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
Marketing techfromThe Drum2 months agoDeclassified: how AI is cracking the creative effectiveness codeKantar's research reveals the 5Cs that differentiate memorable ads from mediocre ones, emphasizing AI's role in enhancing creative effectiveness.
fromThe Drum2 months agoThe Drum Awards for Marketing: 10 things the best work has in commonThe winning work doesn't just jump on trends, it intersects with culture in a way that's ownable, strategic and meaningful to the brand.Marketing tech