Patricia Cho has joined Dearfoams as the vice president, head of brand marketing. In this role, she is responsible for leading brand marketing strategy and execution. She will report to Justine Suh and operates from the Boston office. Cho expressed excitement about enhancing the brand’s legacy and driving growth in various categories. Previously, she served as vice president of brand marketing at SharkNinja, where she significantly contributed to product launches and market share expansion. Cho has over two decades of experience in marketing, including roles at Reebok and in M&A integration.
"This is a brand with an incredible foundation that has been a household favorite with millions of consumers each year. I'm energized by the opportunity to build on that legacy and amplify our message to drive meaningful, strategic growth across both familiar and untapped categories."
"Patty's appointment marks a bold new chapter for Dearfoams. Her ability to connect brand storytelling with performance marketing is second to none, and her leadership will be instrumental as we expand our reach, sharpen our voice, and bring even more consumers into the world of Dearfoams."
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