Paid advertising offers rapid traffic and immediate results, making it attractive to companies, especially startups. However, this approach has hidden costs, likening it to renting property—no ownership or long-term growth. As ad spend increases, costs rise, and returns diminish, leading to unsustainable reliance on external platforms and algorithms. True growth stems from trust and relevance rather than clicks, highlighting the importance of building lasting value that won't vanish once advertising stops.
Relying primarily on paid advertising is similar to renting a property. You enjoy the luxury but do not own anything, leading to no equity built.
True, long-term growth does not come from borrowed attention. It comes from creating something solid that will last without daily ad dollars.
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