London startup

London startup

London produces companies that are comfortable operating inside regulated markets. You build here knowing that capital comes with scrutiny, buyers expect evidence and compliance is not something you deal with after the fact. Those conditions are now steering a growing number of UK startups towards iGaming analytics as operators invest more heavily in player insight, risk control and documented decision-making.

New data released by Start Up Loans, part of the British Business Bank, shows that the Start Up Loans programme has delivered £250 million in lending to more than 25,000 entrepreneurs across London. So far in 2025, 1,500 loans valued at £20m have been taken, illustrating the city's enduring entrepreneurial drive. The data also reveals the capital's top 10 most entrepreneurial boroughs, ranked by volume of loans taken out since 2012.

The company today issued a brief release stating that it will soon be opening its first global flagship store, which will be located in India. Aside from that, there is no mention of date and exact location for this store. The only other information in this release is a somewhat cryptic image of what looks like it could be a blade sign placed outside the store. The sign shows a blue damselfly, which points to a return to using bugs as mascots by the company.

But rather than feeling daunted, consider this: the competition keeps you on your toes, pushing you to innovate and improve. You'll need to take a proactive approach to survive, staying focused on what sets your business apart and understanding what your customers truly need. Complacency is a sure way to be left behind.

Located at 100 Liverpool Street, there'll be dozens of digital pool tables spread across two floors, which have been designed to pay homage to Las Vegas casinos. The AI tech will allow players to 'adapt' their games to suit their skill level so that everyone gets their 'fair shot at glory'. At first, each table will have five different game modes, including 'Killer' and 'Pot Shots', but Poolhouse said that 'new releases constantly in development, there's always something fresh to keep the rivalry alive'.