Generative AI tools are reshaping marketing strategies by changing search behaviors and disrupting the long-standing focus on SEO and PPC advertising. Companies are beginning to reassess their investment in traditional search engine marketing, as users now encounter a different experience when using generative tools compared to conventional search engines. Issues of usability and trust arise with these new tools, leading companies to consider the implications of this change. Despite Google’s continued dominance, the industry is at a pivotal point where strategies need to adapt to this shifting landscape.
Generative AI tools are transforming how people search, leading to a shift away from traditional SEO and PPC strategies that once dominated marketing.
The usability of generative tools like ChatGPT differs significantly from traditional search engines, creating a new landscape for marketers to navigate.
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