Great marketing and communications leaders are often defined not by flashy accomplishments but by essential traits that drive organizational success. Attributes such as emotional intelligence, deep listening, and resilience foster effective team performance and improve brand perception. Members of the Forbes Communications Council highlight these underrated qualities, including adaptability and empathy, which allow leaders to connect with their audience, navigate challenges, and model resilience. These traits create a responsive and effective work culture that thrives in change.
Empathy allows leaders to understand the audience's needs and desires, which helps in addressing messages that resonate and connect. It improves the work environment and creates better teamwork.
'Rugged flexibility' is the ability to stay grounded in purpose and values while adapting to change, helping leaders navigate ambiguity and model resilience.
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