"ChatGPT ads aren't a science experiment. For comparison: display sits around 0.35%, podcast 0.5-1%."
"The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%."
ChatGPT ads have an overall click-through rate (CTR) of 0.68%. The top quartile achieves a CTR of 1%, while the best-performing brands reach 1.57%. The peak CTR recorded is 5.4%. For context, display ads average around 0.35%, and podcast ads range from 0.5% to 1%. Similarweb emphasized that ChatGPT ads are not merely experimental, indicating their effectiveness in the advertising landscape.
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