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fromThe Drum
3 months ago

Performance marketing: do you know your PPC from your CTR?

Affiliate/publisher/partner: Drives traffic to online advertisers/merchants, usually via content on a website or blog, or paid traffic. The affiliate earns commission from the merchant when an agreed action (e.g. sale or lead) occurs. Affiliate network: A network enables affiliates/publishers to easily access a wide range of affiliate programmes, and vice versa. Networks generate revenue by charging the merchant a percentage of the commission paid to affiliates.
Artificial intelligence
fromSocial Media Today
8 months ago

Instagram Updates Notification Ranking to Reduce Repetitive Alerts

A diversity-aware notification ranking framework penalizes similarity across content, author, notification type, and product surface to reduce repetitiveness while improving CTR and lowering volume.
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