Brand experts criticize Meghan Markle's brand strategy, claiming she is profiting from her royal ties and past fame. Phillip Millar and Camille Moore call Meghan's business ventures a "royal disaster." Millar describes the operation behind her brand As Ever as inept, arguing it lacks authenticity and resorts to exploiting consumer gullibility. He states Meghan's attempt to project a domestic lifestyle is disingenuous and that her product offerings reflect poor execution. The brand's recent rebranding from American Riviera Orchard was mentioned, alongside its focus on goods like wine and jam, which are criticized for lacking substance.
"It [As Ever] is run by a confederacy of dunces working on this platform that is just getting maximising the value from her fame that came from Suits and being a part of the Royal Family and they're just milking that for everything they can."
"She's not substantial. I'm agitated by her so much because it is a deliberate misrepresentation of what she is because she thinks she can pretend to be that while actually being this and sucker people into buying her stuff and every step of the way she's failing because it's not legitimate. It's not intelligent. It's not well executed."
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