"At many companies, 2025 felt like the year of the top-down mandate, especially around return-to-office rules. But inside the companies that employees rated most highly, change doesn't start with a memo from the CEO. It starts with asking people what they need—and adjusting accordingly."
"Hilton's people-first culture begins with designing policies and benefits 'hand in hand with our team members, not just for them.' In response to workers' feedback, Hilton recently expanded digital tipping across all of its nonunion U.S. hotels."
"Even as work becomes more digital and always-on, top employers are doubling down on analog perks: enabling employees to spend more time with and care for the people they love most."
The AI era requires companies to evolve into digital entities, reshaping job design, hiring, training, and performance measurement. The 100 Best Companies to Work For focus on rebuilding the social contract, ensuring employees feel supported and future-ready. Survey responses from over 640,000 employees reveal that top employers listen closely, invest in AI-ready careers, and enhance analog perks. Companies like Hilton exemplify listening-led cultures, designing policies with employee input and expanding benefits based on feedback, such as digital tipping and crisis support services.
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