"Two or three months after I started, I called my head of HR and said, 'I'm just curious about the summer intern program. When do the interns arrive?'" Rascoff tells Fortune. "And he's like, 'Oh, no, we can't. The last CEO canceled the internship program last year to save money.'""
""That was the craziest thing that I've ever heard," Rascoff continues. "We build apps for Gen Z. Our main demographic audience is 18 to 22-year-olds-of course, we need as many of these folks around our halls as possible.""
"Rascoff believes that Gen Z employees are essential to the success of the parent company behind dating services like Tinder, Hinge, Match.com, and OkCupid. Even hiring young interns for a couple of months to hang out in the kitchen, "spread vibes," and chat to people around the watercooler would be meaningful for the business, Rascoff says."
"Instead of launching formal advertising to promote the opportunity, Rascoff decided to simply post it on his LinkedIn and social media accounts. And once it was up on the website, Match Group was "overwhelmed with interest." More than 30,000 candidates applied for just 27 open spots, meaning less than 0.09% were accepted for the internship-more selective than any Ivy League college."
A shrinking job market and fewer entry-level roles have increased pressure on Gen Z workers as AI changes hiring. Match Group’s CEO revived a previously canceled internship program soon after taking the top job. The company builds apps for 18 to 22-year-olds and aims to keep young employees present to support its products. The CEO implemented initiatives for early-career talent, including a summer “Tindership” program. Instead of running formal ads, the opportunity was posted on the CEO’s LinkedIn and social media. The program generated overwhelming interest, with more than 30,000 applicants for 27 spots, indicating both strong demand and high selectivity.
Read at Fortune
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