The launch of Nintendo's new Switch 2 gaming device on Thursday marks a significant boost for US retailers, particularly Target and Best Buy. Amid economic uncertainty, the event attracts shopping enthusiasm, with in-store lines and merchandise. Executives from both companies expressed optimism; Target aims to be a key retail destination for Nintendo items, while Best Buy reports strong preorder trends, with 70% of customers selecting in-store pickup. Analysts predict a 1% sales increase for Best Buy over the next four quarters, attributing this to the anticipated success of the Switch 2.
"There's a ton of excitement for this, and we plan to be the retail destination for all things Nintendo Switch," Target chief commercial officer Rick Gomez said during an investor call on April 21.
"Best Buy is uniquely positioned for the Switch 2 launch, being one of the only retailers opening their doors at midnight on June 5 for eager customers to pick up their consoles or grab another game," she said.
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