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#ctv-advertising
fromAdExchanger
1 day ago
Marketing tech

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
fromDigiday
7 months ago
Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

CTV ad impressions are perceived as overpriced by ad buyers.
Marketing tech
fromAdExchanger
1 day ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
fromDigiday
7 months ago
Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

more#ctv-advertising
Media industry
fromForbes
7 months ago

Breaking Through The Noise: How Amagi Is Solving Media's Fragmentation Puzzle

Media companies must adapt strategies to capture and retain attention in a fragmented media landscape.
Online marketing
fromSocial Media Today
7 months ago

A Look at Meta's 'Value Rules' for Specific Ad Targeting Approaches

Value Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
E-Commerce
fromAdExchanger
8 months ago

Commoditization 2.0: How Agentic AI Could Undermine The Open Web's Best Publishers | AdExchanger

AI agents and super signal aggregators may harm premium media brands and advertisers through commoditization.
E-Commerce
fromBusiness Matters
8 months ago

Your Ultimate Guide Understanding PPC

Businesses need innovative strategies to capture attention and outpace competitors.
PPC ads offer quick visibility compared to traditional organic marketing methods.
Marketing
fromVinePair
8 months ago

The VinePair Podcast: Is the Era of the Influencer Over?

Influencer marketing is losing effectiveness, with 90% of consumers expressing distrust in influencers.
#retail-media
more#retail-media
Marketing tech
fromForbes
9 months ago

How To Market On Platforms Where Traditional Ads Don't Exist

Smart brands earn attention rather than interrupting, especially on platforms where traditional ads are avoided.
Marketing tech
fromTheregister
9 months ago

AI agents confused by some aspects of websites, ads

Marketers must adapt website design and ad strategies for AI agents powered by foundation models, which process information differently than human users.
fromCraftBeer.com
10 months ago

Across the Atlantic: How U.S. Breweries Navigate the European Market

Selling beer here in Virginia requires us to have marketing out there, to get people to understand our brands, to understand what we're doing and what we're making, and it's so much harder to do that in a foreign market.
Beer
Social media marketing
fromEMARKETER
10 months ago

Social media, YouTube dominate discovery for Gen Zers

Most media content discovery occurs via social media, especially for Gen Z viewers.
Advertisers should focus on social media and YouTube to reach younger audiences effectively.
Media industry
fromTheWrap
10 months ago

Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025

Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.
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