LinkedIn algorithm tweaks lead to views slump for some creators
LinkedIn reprioritized video distribution in late 2025, shifting from broad broadcast to targeted relevance, causing many creators' impressions to decline.
People Spent Less Time on Instagram, Threads, LinkedIn Last Year. Here's Why
Social media engagement declined on Instagram, LinkedIn, and Threads in 2025 despite increased post volume, while suggested content and algorithm changes reduce visibility of meaningful connections.
Google Discover Feed Showing More Social Media Posts
Google has increased social media content in the Discover feed from multiple platforms including X, Instagram, and TikTok based on user preference for human-written and shorter-form content.
A New AI Influencer Marketing Agency Is Here for the Post-Follower Era
Devotion uses AI to scale influencer marketing by enabling brands to work with hundreds or thousands of creators simultaneously rather than traditional small creator partnerships, adapting to algorithm changes where follower count matters less.
Creators And Brands Sound Off On The New 'U.S. TikTok'
TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
What Does an Americanized TikTok Mean for Brands and Creators?
TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
YouTube's overall growth and dominance coexist with increasing unpredictability for many long-standing creators, who face sudden viewership drops and monetization challenges.
Google Search is experiencing significant volatility, suggesting an unconfirmed update; the community notes drops in rankings and discussions of major changes.