The campaign the marketers came up for Schlitz was built around the tagline, "If you don't have Schlitz, you don't have gusto." In a series of four ads, an offscreen voice asks different tough characters to give up their Schlitz and try some other unappealing beer.
After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer's Insights senior editor Christopher Shepard, who has followed the process closely, joined the Brewbound Podcast to discuss the DGA, the fraught path to publication and what this could mean for brewers.
Since becoming CEO of Molson Coors last fall, I've thought a lot about the need to champion not just beer - a cultural staple of conviviality for thousands of years - but the occasions where beer has played a role in bringing people together. And indeed, the beverage industry thinks in terms of "occasions," but it's obvious that we're in the middle of something culturally and economically, broadly thought of as strain on Americans' wallets mixed with what some have dubbed a "loneliness epidemic."
Beverage-alcohol suppliers, wholesalers, retailers, data providers and advisory firms will provide actionable takeaways to help you prepare for success in 2026 and beyond. Topics include: Making Your Brand Pop IRL; Taproom Strategies for Post-Hype Profitability; Insights From Intoxicating Hemp's Biggest Market; Taking Drinker Engagement to New Heights; Solving Craft Beer's Fun Crisis; What's Catching Consumers' (and Investors') Attention; How to Win in Modern Retail; And much more.
After decades of steadiness atop the world of American beer, the last few years have seen a sudden shakeup, with a third beer in three years becoming the No. 1 best seller. For 20 years up until 2023, Bud Light was the undisputed champion of beer in the United States, topping the sales over and over. Then, in 2023, following the rise of top Mexican beer brands, Modelo took the No. 1 spot in a massive unseating.
Founded in 1786, the Molson Brewery in Montreal has been a symbol of Canadian brewing heritage, dedicated to crafting quality beer for generations.
