#brand-deals
#brand-deals

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#creator-economy #influencer-negotiation #anchoring-bias #influencer-income #social-media-monetization

The Influencer's Guide To Negotiating Brand Deals

Here's what most people don't understand about this industry: it's still the Wild West. Some brands are sophisticated and know industry rates cold. Others are winging it completely. I've seen deals vary wildly for similar deliverables, and frankly, those "industry standard" rates you find online? They're largely suggestions-and often irrelevant. This reality presents both opportunity and challenge. One popular question becomes: who should make the first offer?

Marketing

Social media marketing

fromMoney Digest

The Average Income Of An Influencer Will Make You Pause - Money Digest

Most influencers earn under $15,000 annually and many full-time creators fall below U.S. living wage levels despite follower-based brand payments.

fromThe Mirror US

This AI influencer earns more than most human celebrities

Virtual influencers are eclipsing human celebrities in social media brand deals, follower counts, and earnings.

Social media marketing

US sponsored content to pass $10B

US social media sponsored content revenue expected to hit $10.52 billion in 2025, showing a 15.0% increase.

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