Marketing tech
fromDigiday
1 day agoSocial video ad spending is set to outpace CTV in growth rate this year
Social video ad spending is set to surpass connected TV investments for the first time, reflecting a shift in brand marketing strategies.
Brands in the United States will spend $10.5 billion on influencer marketing in 2025 and up to $13.7 billion in 2027, according to a recent eMarketer forecast.