fromTasting Table
3 days agoThis Midwest Beer Brand Once Threatened To 'Kill' Non-Customers In A Disaster Ad Campaign - Tasting Table
The campaign the marketers came up for Schlitz was built around the tagline, "If you don't have Schlitz, you don't have gusto." In a series of four ads, an offscreen voice asks different tough characters to give up their Schlitz and try some other unappealing beer.
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