#marketing-failure

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Beer
fromTasting Table
4 days ago

This Midwest Beer Brand Once Threatened To 'Kill' Non-Customers In A Disaster Ad Campaign - Tasting Table

Schlitz's desperate ad campaign in the 1970s backfired, leading to a significant decline in sales and a tarnished brand image.
Marketing
fromTasting Table
5 months ago

In The Mid-'80s, Burger King's Worst-Ever Ad Campaign Sent Customers Looking For Herb - Tasting Table

Burger King launched the Herb promotion in the 1980s promising major prizes, but the confusing campaign cost $40 million and failed after a disappointing Super Bowl reveal.
fromGadget Review
7 months ago

Top 10 Worst Marketing Disasters You Won't Believe Actually Happened

Pepsi's 2017 commercial starring Kendall Jenner attempted to link soda with unity and protest movements. The ad showed Jenner leaving a photo shoot to join a demonstration, ultimately handing a Pepsi to a police officer in a moment of supposed reconciliation. Critics immediately accused the brand of trivializing Black Lives Matter and real social justice movements, appropriating protest imagery for profit.
Marketing
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