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fromThe Drum
1 week ago

Your audience is on Pinterest. Are you?

There's no doubt that we have all enjoyed the convenience of adding something to our basket on Amazon and having it arrive on our doorstep less than 24 hours later. But as shopping has moved online, something has been lost from the experience. The online experience is scroll, click and add to cart. But as shoppers, we want so much more. We want to explore other possibilities without feeling overwhelmed. We want to try stuff on, not just read reviews. We want to browse, not just buy.
Marketing tech
fromMarTech
1 week ago

Find out if AI-driven disruption is coming for your industry | MarTech

LLMs are reshaping consumer discovery and can collapse comparison layers, forcing brands to reclaim direct relationships through loyalty, exclusive data, and integrated experiences.
Marketing tech
fromDigiday
2 months ago

The new consumer journey, according to the CMO of Assembly

The customer journey is now non-linear and fluid, requiring marketers to use AI-driven, omnichannel strategies to interpret signals across search, social, retail media, and CTV.
fromwww.socialmediatoday.com
4 months ago

TikTok Shares Insight into the Value of its Search Ads

TikTok has shared some new data on the potential of its Search Ads, which place brand results into relevant search queries within the app. TikTok added Search Ads back in 2023, which, as noted, will display your ads within related search queries in the app. And with TikTok users conducting billions of searches in the app every day (TikTok says that total searches are up 40% year over year),
Marketing tech
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