Social media marketing
fromForbes
4 months agoFrom Vision To Action: Practical Steps To Reach Net-Zero Advertising
Sustainability is becoming essential in the digital media industry as consumer expectations and environmental regulations rise.
"It would be darn impossible, in my opinion, to just snap your fingers and say, 'Okay, we're gonna make everything better in the next year or two,'" says Michael Rosenberg, president & CEO of PIM Brands. "I think Americans are just a little bit more aggressive and punchy and just want to visually enjoy their products."
E-commerce is now a fully integrated part of the retail landscape, growing beyond a transactional tool into a vital channel for customer engagement, revenue and business growth. According to the Federal Reserve, e-commerce now accounts for 16 percent of total retail sales, marking significant progress over the last two years. However, this shift doesn't suggest the end of physical retail but the rise of a more 'phygital' landscape - where digital and in-store experiences are interconnected.