Marketing
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2 days agoConsumers ditch the funnel as behavior gets more fluid | MarTech
The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
From 12 October, non-citizens of the EU will start having to register their biometric information at the border with faces photographed and fingerprints scanned before being allowed into Europe's Schengen area. After helping draw up the scheme a decade ago, the post-Brexit UK now finds itself lumped with nations from Azerbaijan to Zimbabwe outside the bloc. Hopes of prior registration via an app have not materialised, and the whole biometric process must still take place at each airport, crossing or port.