Marketing techfromThe Drum1 month agoWhy the IAB says CTV is coming for performance budgetsDigital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
Media industryfromMarTech1 month agoCTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTechCTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
Marketing techfromExchangewire1 month agoDigest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade LandscapeChatGPT expands with shopping features and forms a partnership with Singapore Airlines for generative AI solutions.
Marketing techfromThe Drum1 month agoWhy the IAB says CTV is coming for performance budgetsDigital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
Media industryfromMarTech1 month agoCTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTechCTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
Marketing techfromExchangewire1 month agoDigest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade LandscapeChatGPT expands with shopping features and forms a partnership with Singapore Airlines for generative AI solutions.
fromDigiday10 months agoFuture of TV Briefing: The 2024 glossaryAudience targeting now extends beyond age and gender, focusing on specific criteria like household income and shopping habits, known as advanced audiences.Marketing